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Workshop materials and training

The Maison du tourisme offers its partners several training courses a year to enable them to learn or improve their communication and marketing practices. Let us know what you need and we’ll see what we can do for you.

Web TV and video capsule

Watch or re-watch all the WebTV sessions or MDT (Mediation Derivative but Technical) capsules on our YouTube channel!

New format from 2024: focus on a subject in video capsule format of 3, 5 or 15′ max!

  • Season 2022
    • First session: Club des utilisateurs de la vente en ligne en Livradois-Forez, replay.
    • Second session: Auvergne Destination website and Partir Ici platform, replay
    • Third session: editorial planning for the Maison du tourisme, replay, supporting document
    • Fourth session: presentation of summer tools, replay
    • Fifth session: presentation of the group service, replay
    • Sixth session: presentation of the 2023 partners pack, replay
    • Seventh session: 2023 updates, replay
    • Eighth session: the Livradois-Forez Tourist Office website, replay
  • Season 2021
    • First session: the MDT website: developments, observation tools, referencing, etc. No replay.
    • Second session: The Marketplace – Alliances Réseaux. replay, part 1 and part 2.
    • Third session: The floor is yours! – Presentation of news and tools for welcoming visitors, replay
    • Fourth session: Tools for hiking, replay.
    • No replay for the fifth session: no participants.
    • Sixth session: Presentation of the 2022 partner pack, replay
    • Seventh session: Presentation of updates, replay
    • Eighth session: from a tourism brand to a territorial brand, replay

Training Communication and promotion 

Find out about all the training courses linked to communication and promotion (Google My Business, social networks, editorial strategy, etc.).

  • Discover Instagram (Puy de la Com) – Summary and Powerpoint (05/04/2022)
  • Creating paid ads on Facebook (Puy de la Com) – Summary and full Powerpoint (29/03/2022)
  • Digital communication (co-creation) (Puy de la Com) – Summary (23/11/21) and one-day summary (07/12); White paper on the use of CANVA, on request.
  • Storytelling, acquiring and implementing storytelling techniques (Akina Stratégies) – Summary – PowerPoint presentation on request (18/11/21)
  • CANVA (graphic design tool) (MDTLF) – Replay (21/10/21)
  • Facebook (create and manage a Facebook page) (Puy de la Com) – Replay (25/05/21)
  • LinkedIn, create and manage a LinkedIn profile (Puy de la Com) – Replay (25/05/21)
  • Google My Business (Puy de la Com) – Replay (14/05/21)
  • Brand code (tourist brochure) (Houla Hoop) – Replay (19/11/20) / Quick video presentation of the brand code, Livradois-Forez destination, nature park in Auvergne (MDTLF) (23/04/21)

Training Production 

Find out about all the training courses linked to the production of offers (experiential tourism, taxation, etc.)

Training cycle on the quality approach (3 sessions): general presentation, testimonials from service providers involved in one or more approaches and presentation of Valeurs Parc/Nattitude/Clef Verte
Summary of the 20/11 training session and replay – Experiential tourism (Akina Stratégies)