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Strategy at the Maison du tourisme

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Marketing plan 2022-2027

The Maison du tourisme du Livradois-Forez has developed a new strategy to raise awareness of the destination as part of its 2022-2027 marketing plan. This plan answers a few simple questions:

  • What is the destination that we want to promote collectively?
  • How does Livradois-Forez compare with other destinations?
  • Which customer profiles should we attract, based on the range of tourist services available in the area?
  • What specific actions should be put in place?

In short, it was decided not to capitalise solely on what everyone talks about: unspoilt nature and outdoor activities. By building on the reputation of the “Auvergne” brand and surfing the “consumer-player” trend, it was decided to offer visitors original, innovative experiences in “Livradois-Forez, Regional Nature Park in Auvergne”. Here, we can also offer our holidaymakers the chance to make their own knife in Thiers or a sheet of paper in Ambert, take part in a music course in La Chaise-Dieu or a dramatised tour of the town in Billom. And there are many more examples. One of the challenges of the plan is also to ensure that tourist service providers who so wish can communicate more consistently outside the region, using common graphic elements (via a brand code).

The Maison du tourisme website is the destination’s main medium. A blog, a new Facebook page, an Instagram account and a new destination magazine will enable the destination to disseminate information in a different, more lively and contemporary way. By equipping itself with customer relationship management software, the Maison du tourisme will seek to increase the number of customers/prospects in its database, get to know them better and offer them deals more regularly. Finally, to adapt to these changes, the Maison du tourisme’s technical team has been reorganised with a new organisational chart.

Editorial planning 

Plan for the reception and dissemination of tourist information 2025-2027 

The Welcome and Information Dissemination Scheme (SADI) is an initiative designed to improve the way visitors are welcomed throughout the destination: at transport stations (railway stations, motorway service areas, etc.), at tourist sites and natural sites, at digital reception points, at tourist service providers, etc.

Our ambition: to make Livradois-Forez a destination that welcomes all kinds of visitors and promotes the region’s specific characteristics by taking up 5 challenges.

  1. Developing the regional organisation of the tourist information network
  2. To make visitors feel even more welcome by offering them a high-quality welcome while promoting the specific features of the area (quality of the welcome and better knowledge of the public).
  3. Develop a remote reception policy (digital and telephone)
  4. Make a strongercommitment to more sustainable practicesin tourism reception and information policy
  5. Obtain the tourism quality mark and category 1 classification to strengthen our image

A 3-year action plan has been drawn up.

This approach is innovative in several respects:

  • It is developing a visitor reception strategy for a tourist destination, linked to a marketing positioning and a tourism development plan (to ensure that tourism policies are consistent);
  • it brings together 4 communities of communes (Thiers Dore et Montagne, Ambert Livradois-Forez, Entre Dore et Allier, Billom communauté) and the Livradois-Forez Regional Natural Park;
  • It has been drawn up in consultation with the destination’s tourism stakeholders;
  • It promotes links with neighbouring areas;
    It takes into account the major challenges of sustainable development, encouraging visitors to respect the environment and practise environmentally-friendly activities;
  • It takes into account the diversity of the specific characteristics, expectations and needs of the host and guest populations;
  • It will make it possible to test new ways of welcoming visitors, using new tools such as a digital roadbook.

See more the Livradois-Forez Tourist Office