Espace pro The structure

The aims :

• to improve services for visitors and tourism service providers, while relying on local people to help the destination emerge ;

• to create a collective desire for the destination “Livradois-Forez, Regional Nature Park in Auvergne”;

• Develop the purchasing of holidays.

Internal organisation

• 27 permanent staff (24 salaried employees; 2 staff seconded from local authorities; around ten seasonal workers).

• 23.4 full-time equivalents

• 11 different workplaces.

• A budget of around €1.2 million

Some of the initiatives undertaken by the Maison du tourisme

• Provision of services to tourism service providers as part of a partner pack: promotion of their activities on the website and in brochures; distribution of their documents in tourist information offices; training; development of online sales tools; ticketing service; information on accommodation availability, etc.

• Welcoming visitors at tourist information offices and, increasingly, “outside the walls” (e.g. welcome parties at accommodation facilities with more than 100 beds, etc.).

• Organisation of events linked to heritage promotion.

• Management of a destination website www.auvergne-livradois-forez.com

• Publishing promotional and information documents, including the Destination Magazine

• Communicating the destination using digital tools

• Participation in communication campaigns

• Creation of product catalogues

• Customer canvassing (direct or via intermediaries)

The Maison du tourisme in figures:

• 300,000 unique visitors to the www.auvergne-livradois-forez.com website

• 33,000 visitors/year advised at tourist information offices

• 3,500 tickets sold for concerts, festivals, shows, museums and sporting activities

• 2,500 km of footpaths maintained in conjunction with RELF and local authorities

• More than 300 partner tourist service providers

• More than 100 groups a year welcomed to the region, generating between €100,000 and €150,000 in current revenue

• More than 100 tourism service providers helped to develop online sales of their activities

• 8 tourist information offices (Ambert, Arlanc, Billom, Courpière, Olliergues, Saint-Anthème, Saint-Germain-L’Herm, Thiers and a seasonal office in Saint-Rémy-sur-Durolle).

The association is made up of ex officio and active members:

• ex officio members: the communities of communes and the Park’s syndicat mixte (President, Vice-President, etc.)

• active members: representatives of the socio-professional players essential to the organisation of tourism in the region

The MDT is managed jointly by socio-professionals and local elected representatives. Service providers can become members:

• By subscribing to a partner pack (which includes membership). Around 315 service providers will be involved in 2024.

• By simply becoming a member to take part in the life of the association.
  List of elected members